Art of Value Show - Discover Value | Create Options | Start Pricing

Creating Value With Crowd Funding with Jared Easley – 025


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Jared Easley is host of the Starve the Doubts podcast. (Kirk was interviewed on episode #82.) He is also co-founder of Podcast Movement, the first conference exclusively for podcasters.
Validate the Idea First

* What is the most important thing you can share about pricing?

* Validate your idea. Market before you manufacture.


* What are some ways to validate your idea?

* Create an Eventbrite page to see if people will pay for it.
* Use Ritetag to research the hash tags that are most popular.
* Ask a question in a Facebook group for your target audience.



Creating Value for Others

* Why is it so important to create value for others?

* Value is what you can offer and why people will pay you.
* Treat people like you want to be treated.


* What is one of your favorite question to ask to discover value?

* What questions do you have about this?


* What are some tips for asking good questions?

* Start by breaking the ice with the customer.


* Who is someone you admire that is good at creating value?

* Donald Kelly host of  The Sales Evangelist podcast
* Notice your target audience first to create the opportunity for reciprocity.
* How Value-Based Pricing Increased My Revenue (Kirk was interviewed on episode #32.)



Pricing with Kickstarter

* Where did you get the idea to use Kickstarter to create a conference?

* Jared took a course about developing an online business from Noah Kagen.
* Kickstarter is a great way to spread the word about your idea.
* Kickstarter creates an opportunity for people to validate your idea financially.
* Podcast Movement met their minimum financial goal in only 11 hours.


* How did you create the contribution levels for theKickstarter campaign?

* Some people simply want to support you because they like you.
* Research other successful crowd funding campaigns for ideas.
* Listen to podcasts on crowd funding like Crowd Fund Genius.
* Use bundles with different levels of value to appeal to different market segments.


* Did you underprice the first Podcast Movement event?

* It was intentional. We wanted to create maximum value the first year.



The Value of Networking

* What is the subject of your book, Podcasting Good to Great?

* It is primarily about networking for podcasters.
* It has ideas to help you connect with your audie...
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Art of Value Show - Discover Value | Create Options | Start PricingBy Kirk Bowman

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