What started off as a music-based video app for Gen Z is now seeing brands hopping in on the trends — and seeing some serious results.

TikTok is a social media platform with over 1.5 billion downloads and more than 500 million active monthly users. If you’re still wondering what it is, TikTok includes 15-60-second user-recorded videos that allow for in-app editing and integration with the other major social players.

We had a great conversation about all things TikTok as part of our Now Common Convos series (which airs Mondays on Instagram Live). Now’s Managing Director April Hossain hosted Sam Park, the founder of Joybox, who works with forward-thinking creators and brands to create original content and viral campaigns for TikTok. They discuss creating viral content, what brands are doing now, and what it takes to grow on the fastest-growing social media platform. 

Last year, before officially launching Joybox Sam was one of the 36 Canadian entrepreneurs chosen nationwide to go through the NEXT Canada accelerator program. Sam is a serial entrepreneur with a ton of experience working with clients in the social media marketing world.

It’s clear that there is no other social platform out there where you can have 0 followers, post once, and get tends of thousands of views. That’s the power of TikTok — but how can businesses utilize this platform?

Now Common Convos is a series of insightful conversations with awesome individuals from Now's network, sharing tips and answering our community's questions. These are recorded from a live broadcast on Instagram, not in a studio.

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