TheSalesAdvice: Selling Will Never Be The Same Again

Creating Wants is More Effective than Discovering Needs


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When asking customers about their needs, nowadays they wouldn't know what to answer. Asking more and more questions doesn't help.  But customers do know what they want:  They would like to know what can help them improve their current state.

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TheSalesAdvice: Selling Will Never Be The Same AgainBy Ton Verleg