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When asking customers about their needs, nowadays they wouldn't know what to answer. Asking more and more questions doesn't help. But customers do know what they want: They would like to know what can help them improve their current state.
By Ton VerlegWhen asking customers about their needs, nowadays they wouldn't know what to answer. Asking more and more questions doesn't help. But customers do know what they want: They would like to know what can help them improve their current state.