In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles, The Book Shepherd deep dives into how to create a successful bookstore event.

Author takeaways include:

- How to pitch to the bookstore manager or author event coordinator.

- How to engage bookstore customers.

- Tips for book table swag.

- 10+ tips for creating a successful book signing event.

- How to take advantage of a bookstore's internal signage for marketing.

- How to create promo to bring book lovers to your signing.

Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of book marketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.