On Top of The Covers

Creating Your Audience & Owning Your Work with Youngr


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Wanna know how to build your audience and create community around your work? In this first feature episode, Matt Gottesman (Brand Director of ORLOVE) sits down with Youngr (Multi-Talented Musician & International Artist) and they go all-in on creating from your passion versus chasing success, listening to your body and your gut instincts, starting off as a group and moving to a solo career, experimenting with his music and content, channeling your art from your intuition versus replicating what industry wants, creating and interacting with an audience curated over time, owning your creative works, producing a new album from his family home in Sweden, removing expectations from our work to more organically create and much more…

 

02:20 Meet multi-talented International musician, Youngr!

04:40 Youngr’s perspective working with ORLOVE on his Under the Covers video.

07:50 If you only had 3 albums to listen to for the rest of your life, what would they be?

09:50 If you could interact with an influential person, living or non-living, for one night who would it be?

11:55 What is the best music-focused film of all time in your opinion?

16:20 What is an important book or podcast that has helped you navigate your creativity and passion?

18:40 The importance of never looking back and judging what you have created in the past.

22:10 How did you find your passion in music?

24:20 What was it like going to the Liverpool Institution of Performing Arts?

25:50 How did you choose the name “Youngr”?

27:30 How did creating one-take looping tracks lead to doing the torch relay for the Olympics?

33:00 The power of listening to your gut.

35:20 What did you think of the movie Soul?

36:35 How have you cultivated the relationship with your fanbase?

43:20 What are some of the biggest things you’ve learned from putting your music in front of a world audience?

46:10 What are the benefits of taking ownership of what you create? 

48:40 What was it like taking time to create during the pandemic?

53:20  How following our intuition can lead us to create our best work.

Check out this book mentioned in today’s episode: 

Big Magic by Elizabeth Gilbert

 

FEATURED GUEST: Youngr

Instagram: https://instagram.com/youngr_music 

Upcoming Music: https://armas1924.lnk.to/BrothersSisters

Under the Covers: http://bit.ly/YoungrUTC 

 

OUR HOST: Matt Gottesman

Instagram: https://instagram.com/mattgottesman

 

FOLLOW US:

YouTube | https://bit.ly/OrloveUTC 

Facebook | https://bit.ly/2T9Q1ur 

Instagram | https://bit.ly/2Z5nN7N

Website | https://bit.ly/2zA5yNc

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On Top of The CoversBy ORLOVE

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