Kristin Apple is a healthcare leader and brand strategist, and is President of Linus, an insights, strategy, and innovation consulting firm that helps companies in health, wellness, and life science industries. She has worked on the client-side and as an advisor to the world’s largest consumer healthcare, pharmaceutical, and CPG companies for over twenty years.

Prior to LINUS, Kristin built and led the healthcare vertical at Egg strategy, a global brand and innovation consultancy where she focused on uncovering insights, guiding strategy, and fueling innovation for the world’s largest brands. Her interest in health and wellness started when she spent 6 years at Eli Lilly, launching five blockbuster drugs while in different roles in the sales and marketing divisions.

Kristin received her MBA  from the University of Colorado and her undergraduate degree from the Indiana University Kelley School of Business.