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In this episode Alex Eskandarkhah chats with Ace Sindico from 25th Hour, a “boutique creative agency” based out of Edmonton Alberta.

Alex and Ace chat about the concept of 25th hour, how it came about and where they are headed, as well as the importance of representation, branding and identity.

The two go into what it means to be a community. Ace having grown up in Edmonton, what he knows and understands to be “Edmonton” is leagues different from what many associate with the city.

So, believe me when I say, Ace knows better than anyone how important it is to have that representation, and putting effort into shining a light on these communities and building each other up from within. - Matthew Siu

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