The Digital Launchpad:  Omnichannel Marketing

Creating your Business Market Strategy Approach


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  • Accounts for two-thirds of the market and one-third financial
  • If your price is not correct, your marketing plan will fail
  • If the price is too high the Niche won’t sell
  • If the Price is too Low the company won’t be profitable
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    • Profit Margins can help you obtain the correct price point
    • Profit Margin = (cost)    –    (sale price)
  • Consider obtaining a 33% profit margin
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    The Digital Launchpad:  Omnichannel MarketingBy Professor T