The Digital Launchpad: Omnichannel Marketing

Creating your Business Plan Part I

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Internal Uses of a Business Plan

  • Improve performance by identifying the strengths and weaknesses
  • Communicates expectation to staff regarding the company’s performance and priorities
  • Effectively coordinate and ensure consistency in planning and operations
  • Measures performance or the overall company, individuals and managers.

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    External uses of a Business Plan

    • Educate outsider parties regarding the objectives, structure and performance.
  • Secure funding from outside investors
  • Communicate planned actions (formalized its intentions in the plan)

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    The Digital Launchpad: Omnichannel MarketingBy Professor T