The Digital Launchpad: Omnichannel Marketing

Creating your Business Plan Part II

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Organization and Management Strategy

  • What functions will be performed and who will be responsible for them
  • Management of the organizations processes and practices
  • Staffing requirements in terms of numbers, skills, qualifications, and promotion opportunities

    • Information Technology Strategy

    (Unified communication, Digital Transformation, Cloud Technology)

    • Impacts Business operations
  • Provides a competitive edge
  • Addresses threats, security issues, managing and securing a network
  • Managing mobile devices and how staff will access IT

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    The Digital Launchpad: Omnichannel MarketingBy Professor T