Company values are important for having a company you actually like at the end of the building phase.

A business owner can get caught up in the growing and building and forget the values behind the whole organization. Or the other people hired might not hold that same vision for the future you have and you will be pulling each other apart!

Fix this before it becomes a problem. Take one hour out of your extremely busy work, and set the course for building the business you will be proud of in the end.