So you know you need to do content marketing to attract more clients. You need to show people that you are an authority and expert in your field. You need exposure on Social Media. Now, this is where most of the entrepreneurs get stuck. They freeze. They have no idea where to start, what content to share, where to post it, what kind. Knowing your Customer Avatar is key to knowing how to create your Content Marketing Strategy.

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

And I'm going to share ONE step you need to take before creating content, and that is to analyse your perfect client.

Think about your ideal client or top 5 clients. Write down what they struggle with, what type of business they are in, where they live, their age, their lifestyle, their career. Write down ALL their similar characteristics. Think about WHY they need you, how you benefit them, what are you solving for them. Really deep dive into everything you know about them. This will help you discover what pain points to write about and what topics to focus on.

And that's your Smooth Business Growth Flash Update

Whether it's blogs, videos, podcasting, social media or sales funnels, we at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!