This is where we flip the lens.

You're not just building a valuable business — you're starting to shape the story that will make it irresistible.

Buyers don't just pay for what is…

They pay for what could be — when it's told the right way.

In this session, we'll start the process of building your exit story:

• What makes your business exciting

• What opportunities lie ahead

• Why your company stands out

• And how to frame your narrative so it drives your value up

Exercises

Let's start building your narrative in a real, grounded way.

1. FIRST EXERCISE: My 10 BIG Points 🔗 LINK: My 10 Big Points
   • This is your future-forward cheat sheet — a place to sketch out the bold, exciting, high-upside elements that make your company different.
   • It's not just about what's working now — it's about painting a compelling picture of where you're going.
2. SECOND EXERCISE: Start Crafting Your Exit Story
   • Take those 10 BIG Points and start shaping your story.
   • This isn't a pitch deck — it's a bullet-point narrative that helps you frame your business as an opportunity.
   • Feel free to:

     • Write in future tense (as if it's already happened)

     • Pull ideas from your Great Outcome

     • Use short bullet points to sketch it out

Don't worry about perfection. The goal is clarity and confidence.

You're not just building a business, you're creating something people want to be part of.

This story is how they start to believe it's possible.

Let's make it one worth telling.