To make your brand stand out, you must have a clear message that consistently portrays your true self. If your messaging is inconsistent, your audience will be confused, making it harder for them to trust you.

That is why choosing your archetype character has to be the first step you take while building your brand. It will help you understand your brand more deeply, and this will make crafting a clear and consistent message easier.

In this solo episode, you’ll take the first step toward creating your personal brand. You’ll be choosing your archetype character.

I’ll be explaining what each of the 12 different archetypes entails, their motivation, their need, their fear, their behavior, their quadrant, and their value words.

Tune in to episode 32 of The Brand Therapist and learn about the role of archetype characters during brand creation.

In This Episode, You Will Learn:

• The 12 archetype characters and an explanation for each (03:14)
• How brand characters relate to our behavior (17:43)
• The consequences of not knowing your authentic self (18:42)

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