You know the power of good brand recognition - the Nike "swoosh," the McDonald's arches, the Amazon smile. When you see these logos or hear these names you already have a sense of what to expect and what they have to offer. That's because a brand is so much bigger than a logo. It's the feelings and thoughts elicited inside of us by something as simple as a two dimensional icon. So what does that have to do with Good Podcasting?

The same is true in the world of podcasting. Everything from the name of your show, the cover art you create and even the way you mix your sound says something to listeners about what they can expect from your podcast. So in this episode of Good Podcasting we'll share a few ideas to help you create a great brand for your podcast.

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Host: Brian Biedenbach

Music: “Got the Get Up” by Ilya Zhornik on Soundscape Media

Producer: Brian Biedenbach at Summit City Studios