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Creating Your USP (Unique Selling Proposition)
Let’s first define USP so that we’re on the same page. Your Unique Selling Proposition is essentially a statement that tells everyone what makes you different from all others in your industry.
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By Kenneth Manesse Sr., Theresa Delgado, Phil BowyerLet’s first define USP so that we’re on the same page. Your Unique Selling Proposition is essentially a statement that tells everyone what makes you different from all others in your industry.