Episode 35 of the podcast covers the creation, maintenance, and ethics of sock puppet accounts (online personas) and how enterprise can use them to solve numerous business problems. 

• Question 1: (01:35) What are best practices for growing your connections, follows, or friends on sock puppets accounts?
• Question 2: (04:10) With the widespread tracking and analytics conducted by social media companies, how do you prevent cross contamination on your sock puppets from your legitimate social media?
• Question 3: (06:00) What are some appropriate operational security measures that are important in creating sock puppets to ensure they are backstopped?
• Question 4: (10:02) What are some ethical and legal considerations to consider when creating sock puppets? Can/should you ever use a real persons photos? How do you source pictures for a sock puppet to stay consistent?
• Question 5: (12:58) What are some good investigative use cases for using sock puppets? What is a reasonable time frame to have a sock puppet before one would consider it "aged"?