In this episode of The Six Sells Podcast, Mike Nicholson spoke to advertising royalty Patrick Collister, Custodian of The Caples Awards, creative guru, ad trainer, honorary Fellow of the IPA and author extraordinaire about his distinguished career.

Here are some of the topics discussed:

Writing the ‘Accrington Stanley, Who Are They?’ Milk ad and the story behind it

Hiring planners to test a hypothesis and test patterns within data to drive insights

Getting signoff from everyone including Ian Rush, to Liverpool FC to Margaret Thatcher

The proudest ads of Patrick’s career from ‘The Water in Majorca’ to Heinz Baked Beans

Making ads memorable and the difference between the 80’s and today

Left brain advertising and the importance of featuring relatable characters and people

The process of writing a TV ad

The ingredients of the perfect ad and the three P’s - people, plot, place

Importance of creativity and change

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