It's the second edition of our miniseries with Contently's head of marketing Joe Lazauskas. In this episode, author and MSR founder Jay Acunzo talks to Joe about a common objection to creating higher quality content: resource constraints. Joe dives into his book, The Storytelling Edge, to reveal the four traits of great stories -- none of which require much budget or time to incorporate into a marketer's typical work.

Creative Blocks is a three-part series to diagnose what's REALLY preventing makers and marketers from putting out better work. Each episode, we go one level deeper than the complaint marketers say or hear to find the true cause, then address it.

LINKS FROM THE SHOW:

Contently's free content strategy course is a blend of entertainment and education that details how the world's most creative brands execute their content marketing. Take the course for free by signing up at http://contently.com/3clips

Say hi to Joe Lazauskas on Twitter at http://twitter.com/JoeLazauskas, or connect with host Jay Acunzo at http://twitter.com/jayacunzo

3 Clips is the official podcast of MarketingShowrunners.com, where we're embarking on a weekly journey to ask one question: What does it take to make your audience's favorite podcast? Every Friday, a new video and Big Idea to build a system, in public, together with thousands of creative people from brands like Red Bull, Adobe, Salesforce, Amazon Prime Video, and thousands of small businesses and entrepreneurs.

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