To create a lasting and powerful brand, you must first understand what the business is all about. Then transform their story into a memorable and meaningful design that customers can relate to. This requires creative designers who are passionate about what the client wants and what they do.

Today, I’m joined by Ingrid Hernandez, President and Creative Director of INgrid Design. A branding agency that has worked with startups and large corporations like Ferrara, Darden Restaurants, and Macy’s. Her drive and ambition were much inspired by her family, who left their native Cuba in the early ‘60s for San Juan, Puerto Rico, with little more than the clothes on their backs.

In this episode, she’ll share with us how she got into design and her amazing shoe collection. She’ll also share with us some of the challenges she has faced in her business and how she overcame them. You’ll also hear about the other ways she expresses her creativity.

Tune in to episode 28 of The Brand Therapist and learn how Ingrid uses her expertise to help businesses create powerful brands.  

In This Episode, You Will Learn:

• A childhood experience that shaped what Ingrid does today (03:10)
• What her personal brand is all about (06:33)
• A moment she felt something was holding her back (09:36)
• Her first mentor and how he impacted her (10:48)
• Some of the lessons she has learnt along the way (17:53)

Connect with Ingrid

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INgrid Design

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• Twitter 

Let’s Connect!

• Website
• LinkedIn

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