Is there more to the story of the large corporate incumbent than a bureaucratic monolith crushing more deserving startups? Gary Pisano thinks so. He argues that an innovative culture can exist regardless of the size of an organisation. In this book, he describes the innovation DNA, how they exist in pairs that not everyone likes. He also talks about how existing technologies can survive and even flourish for a surprisingly long time in the face of new exciting but unproven technologies. 

In the Do You Know section, you learn about product innovation strategies that you can use at your next business case study. And my author question for Gary Pisano is about how creative construction in a large organisation applies to decisions about anti-trust.