He started working for Blueline Media when it was housed in a barn outside the city some 20 years ago. Matt Rice now is a creative director for the full-service video and photo production studio with offices here and in North Carolina. Blueline has branched out, now making documentary films. The studio has produced docs on Hoosier football icon George Taliaferro, the plight of Hawaii’s native snails, and the 150th anniversary of the Rose-Hulman Institute of Technology. Rice considers himself a translator, turning a company’s image of itself into a story, then a brand.

Host Michael Glab chats with Bloomington’s most fascinating people.