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Creative Electron's Global Expansion: Made in USA, Serving the World with Dr. Bill Cardoso
Manufacturing is going global, but "Made in USA" still matters. Dr. Bill Cardoso reveals how Creative Electron's groundbreaking joint venture with Unicomp is redefining X-ray inspection technology while maintaining their American manufacturing roots.
In this interview with Eric Miscoll on the show floor of IPC APEX 2025, Bill shares how the partnership creates a 1,200-employee global enterprise with facilities spanning Hungary, India, Malaysia, and China. This strategic expansion arrives just as international trade faces growing challenges from protectionist policies and tariff barriers, positioning Creative Electron to serve customers worldwide while strengthening their San Marcos, California manufacturing operations.
The joint venture combines complementary technological strengths. Unicomp brings hardware expertise optimized for Asia's high-volume, low-mix production environments, while Creative Electron contributes user-friendly software tailored for Western manufacturing's high-mix, low-volume challenges. All systems—including those based on Unicomp technology—will be American-made for the American market, maintaining the quality and warranty that distinguishes Creative Electron in the marketplace.
Behind this expansion lies a closely aligned customer-obsessed philosophy driving everything from R&D to organizational structure. Dedicated business units now focus on specific product lines, ensuring specialized attention to customer needs. For Cardoso, this represents just the beginning of an ambitious journey to grow Creative Electron into a multi-billion dollar enterprise bridging technological silos to deliver inspection solutions that work across global manufacturing environments.
EMS@C-Level Live at APEX is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)
EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)
You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.
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By Philip Spagnoli Stoten
5
55 ratings
Manufacturing is going global, but "Made in USA" still matters. Dr. Bill Cardoso reveals how Creative Electron's groundbreaking joint venture with Unicomp is redefining X-ray inspection technology while maintaining their American manufacturing roots.
In this interview with Eric Miscoll on the show floor of IPC APEX 2025, Bill shares how the partnership creates a 1,200-employee global enterprise with facilities spanning Hungary, India, Malaysia, and China. This strategic expansion arrives just as international trade faces growing challenges from protectionist policies and tariff barriers, positioning Creative Electron to serve customers worldwide while strengthening their San Marcos, California manufacturing operations.
The joint venture combines complementary technological strengths. Unicomp brings hardware expertise optimized for Asia's high-volume, low-mix production environments, while Creative Electron contributes user-friendly software tailored for Western manufacturing's high-mix, low-volume challenges. All systems—including those based on Unicomp technology—will be American-made for the American market, maintaining the quality and warranty that distinguishes Creative Electron in the marketplace.
Behind this expansion lies a closely aligned customer-obsessed philosophy driving everything from R&D to organizational structure. Dedicated business units now focus on specific product lines, ensuring specialized attention to customer needs. For Cardoso, this represents just the beginning of an ambitious journey to grow Creative Electron into a multi-billion dollar enterprise bridging technological silos to deliver inspection solutions that work across global manufacturing environments.
EMS@C-Level Live at APEX is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)
EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)
You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.