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In this episode, Matt Landau and Barabara Hulanicki delve into the importance of fit and creativity in the evolving fashion industry. Barbara shares about establishing a workroom for pattern cutting, creating unique in-shop experiences, and dealing with the challenges of growth and shifting consumer demands. Discover how a blend of innovative design, responsive iterations, and understanding generational shifts shaped a successful fashion business. Gain insights into the creative process, the impact of pricing and fabric choices, and the unexpected influences that drive fashion trends.