Gary Lancina, CMO of the Luma Institute and former VP of marketing at Redbox, gives many revealing insights from the client’s point of view including: what really makes up an effective ad? Just because it’s creative, does that make it any good?

Creative From the Client Side: Gary Lancina

Shocase Presents: Creatively Speaking, featuring a variety of thought leaders from across all of marketing. Topics will include trends impacting the industry, tips for career and business growth, spotlights on innovative marketing campaigns and in-depth looks at companies and technologies in the news.

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Creative From the Client Side: Gary Lancina

Creative From the Client Side: Gary Lancina