By asking yourself one simple question, you can supercharge your creativity. And come up with more original ideas, no matter how mundane a product or brand might seem. It's called the What If? exercise and it's ridiculously easy. In this episode, I explain what it is, how it works and give you 10 versions of the question that you can turn into new ideas. I hope you find the lesson useful. Don't forget to post a review to let me know what you think. >>> Check out my online video courses on Skillshare. You get free access for 14 days. Just search: ‘skillshare rob aspinall’