Biren Ghose, Vice Chairman, CII National Committee on Media & Entertainment; Chair, CII Sub Committee for AVGC & Immersive Media and Country Head, Technicolor India talks about the way ahead for the Media and Entertainment industry as digital content consumption intensifies in India.

Biren is in conversation with Vivian Fernandes, Senior Journalist. As sectors like cinema and television chart their way back to pre-COVID levels and the demand for regional content and OTT adoption continue to rise, how can the Indian Media and Entertainment industry take advantage of the current market situation?

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