Norbert Majerus, Leading expert in Lean Product Development & Innovation, author, and Shingo Prize Winner shares how LEAN principles can be applied to creative R&D.

Along the way we discuss Luxembourg (0:52), Goodyear Tire and Rubber Company (1:30), Elon Musk (16:30), Nummi Auto (20:05), "Get a Bigger Hammer" (23:15), the Shingo Prize (30:38), and examples of "getting it right" (37:00).

Checkout Majerus' novel, Winning Innovation through this link.

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Music intro and outro from the creative brilliance of Kenny Kilgore, lead guitarist for The Shadows @ Blind Willie's Blues Club, Marietta, Georgia. Lowriders and Beautiful Rainy Day.