I'm thrilled to be joined by Todd Balsley, the visionary behind Clever Supply, your go-to retail destination for camera-related accessories. They've garnered a distinct reputation for their meticulously crafted leather camera straps.

Notably, Todd brings to the table a rich background in photography, coupled with an understanding of marketing dynamics. What's more, he has a tenure of almost 6 years at Buffer, a beloved name in the realm of social media management.

In this episode, Todd and I embark on an exploration of his intertwined journey through the realms of photography and marketing. We uncover the genesis story of Clever Supply, tracing its evolution from a concept to a thriving reality. We delve into Todd's growth as a leader and the foundational company values that have become the cornerstones of Clever Supply's identity.

Tune in and gain invaluable insights from a true industry expert and my friend, Todd Balsley. This is an episode you won't want to miss.