Creative Lives: Dylan Griffith, creative director

This week’s guest is Dylan Griffith and was recorded on October 31st in London. Dylan is the creative director and co-founder of Smörgåsbord – the studio he set up in 2008 with fellow designer Vicky Beech.

Covering branding, strategy and art direction, the studio’s work for the Welsh government, to deliver a new national branding for Wales, was recently nominated for the Beazley Designs of the Year award. With studios in both Cardiff and Amsterdam, Dylan likens his role to that of an orchestra conductor, motivating and inspiring a core team of creatives. He tells us how his path has unfolded so far – from studying typography to working at MTV in Amsterdam; and tells us what qualities he looks for in young designers.

Lecture in Progress is an online resource that inspires and informs the next generation of creatives by providing practical advice and day-to-day insight into the industry. This podcast series features creatives sharing what they do and how they got to where they are.

This episode of Creative Lives was was presented by Indi Davies, the interviewer was Marianne Hanoun and the producer was Ivor Manly. Lecture in Progress is made possible by the support of a number of brand patrons – they include GF Smith, Squarespace and The Paul Smith Foundation. Check out lectureinprogress.com for more details.