In this episode of the Local Marketing Lab, Michael Ungaro, CEO of San Pedro Fish Market, shares his journey of transforming a small family-owned seafood shop into a $30 million restaurant empire. With over 40 years of industry experience, he unveils innovative local marketing tactics to boost sales, emphasizing the power of storytelling, community involvement, and adaptability in driving business growth.

Here are some topics discussed in the episode around local marketing tactics to boost sales:

• The power of storytelling and building a brand identity to connect with customers
• Creative local marketing tactics like direct mail, community involvement, and business partnerships
• Adapting operations and pivoting the business model during challenging times
• Leveraging PR, social media, and a web series to amplify the brand story
• Overcoming the “big corporation” perception as a local, family-owned business

Resources

• Connect with Michael Ungaro on LinkedIn.
• Learn more about San Pedro Fish Market.
• Check out King of Fish.
• Stop by Brouwerij West brewery.
• Order a tray of shrimp from San Pedro Fish Market on GoldBelly.

Other shout-outs

• Port of Los Angeles Lobster Fest
• Toast and me&u for allowing San Pedro Fish Market to succeed with their restaurant reservations and ordering.
• Shawn Walchef for great video content and telling stories about your brand.