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Creative Partnerships: The Future for Corporate Social Responsibility?
Making a difference these days may mean more than writing a
philanthropic cheque. The rules for corporate social responsibility
(CSR) are being rewritten as big businesses look to using their core
capabilities to address major social issues. Globally recognised names –
including adidas, Danone and Intel – are already involved, thanks to
keen urging from Grameen Bank founder Muhammad Yunus. Clearly, this
latest model for social business is doing good. But, does it hold the
potential for corporations to "greenwash" as they tick the CSR box? And,
is that okay?
View all episodes
By theBoxMaking a difference these days may mean more than writing a
philanthropic cheque. The rules for corporate social responsibility
(CSR) are being rewritten as big businesses look to using their core
capabilities to address major social issues. Globally recognised names –
including adidas, Danone and Intel – are already involved, thanks to
keen urging from Grameen Bank founder Muhammad Yunus. Clearly, this
latest model for social business is doing good. But, does it hold the
potential for corporations to "greenwash" as they tick the CSR box? And,
is that okay?
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