According to a 2017 study, most people listen to the majority of a podcast and don't skip the ads. The effect is essentially that of having an influencer whisper into your audience's ear, "try this."

In this Association Chat, we explore the business of podcasts – the marketing and the opportunities presented – and the way some associations use advertising to meet their goals.

About Our Guest Mike McAllen

Mike McAllen started producing audio on demand in 2006. He produces and hosts hundreds of podcasts for both onsite or offsite conferences and events.

URL: http://podcastingforevents.com/

Twitter: https://twitter.com/mmcallen

About Association Chat

Association Chat (est. 2009) is an online community and weekly chat that takes place on Tuesdays at 2pm ET on https://www.crowdcast.io/kikilitalien. You can connect with the association community throughout the week on Twitter using the hashtag #assnchat or through the Facebook Group.

Find out more about Association Chat at http://associationchat.com/. (*"Cheekily" hashtagged from the beginning! #assnchat – yes, we know what it looks like and no, we aren't changing it.*)

KiKi L'Italien serves as host for the chat with regular guests and quarterly live events along with creative collaborations with industry thought leaders.

Where to Subscribe/Get Involved/Learn More

Website: http://associationchat.com/

Facebook Group (private): https://www.facebook.com/groups/AssociationChat/

iTunes: https://itunes.apple.com/us/podcast/association-chat-podcast/id1221431539

Google Play: http://bit.ly/googleassnchat

Stitcher: http://www.stitcher.com/podcast/association-chat-podcast

Soundcloud: https://soundcloud.com/kiki-litalien

Watch Live: https://www.crowdcast.io/kikilitalien

Vimeo: https://vimeo.com/amplifiedgrowth

YouTube: https://youtu.be/RWiKUrUWxcg