What’s the payoff for taking creative risks?

For this week’s episode, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken at the conception of a company entering the market, if they want to disrupt the industry or if there’s a culture shift. Brands that take the time to step out of the box and away from what everyone else was doing to create something memorable often find themselves ahead of the curve. Our team has always steered away from the trend traps, knowing that they won’t make the lasting impacts that we want for our clients. It’s important to note that creative risks can come in the form of your imagery, messaging, values, etc., not just the artwork. They are a balance between staying on brand, being risky enough to be different, but not too much to the point where you are upsetting your target audience.


See our Blog Post here: https://gaslightcreative.com/the-power-of-creative-risks/