Mastering Innovation

Creative Selection: Behind the Genius of Steve Jobs and the Development of the iPhone


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Ken Kocienda, former software engineer at Apple and author of the new book Creative Selection discusses Steve Jobs’ unrelenting focus, harsh leadership strategies, and incredible decisiveness. Read more: https://mackinstitute.wharton.upenn.edu/2018/creative-selection-ken-kocienda/

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Mastering InnovationBy Mack Institute for Innovation Management

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