52 - Creative Stories, Told Creatively

When most people think about innovation they might focus on innovative technology. But there is also a lot of innovation occurring in storytelling and communications. Customers are more discerning in both consumer and B2B environments, so it means businesses of all kinds have to find creative ways to tell compelling stories to buyers. Diana Marszalek, senior reporter at The Holmes Report, just finished a series of articles on this topic, and she tells us what she heard from brands and agencies on both sides of this challenge. Read the series here: Brand Storytelling Driven By Purpose, New Platforms Brands Mix Traditional Storytelling And 21st Century Techniques In Driving Their Messages