Dr. Hector Ramos discusses how coaching provides a methodology to facilitate decision-making on a personal basis. Creative thinking helps leadership coaches provide a better service by asking different types of questions. Clients get to think about different perspectives, create new value in their solutions and overcome internal and external obstacles. The coach helps design meaningful challenges and prompts clients to think above and beyond. Coaching that follows creative thinking principles helps clients gather deeper insights from experience and apply them intentionally for greater performance.

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