Creatives in Music 4: Making Friends with Brands
Quick message for early artists. If you are looking for creative route for growth outside of your current circle, find common values with other brands or identities and cross pollinate those audiences.
Just like when you make friends, teamwork and sponsors are the same - you find a common interest and share your love for it. Its all part of the journey!
Anything not authentic is obvious, so even if an audience looks big or tempting - approach at your own peril! Integrity over all IMO.