FasterIdeas.com founder and editor Joanne Oatts talks to Andrew Boulton, Copywriting, Senior Lecturer & Author.

Our final episode of this series (boo!).

Not only is Andrew a fantastic copywriter, but he's also passing on his knowledge and talents to the next generation of creatives - as a Senior Lecturer on University of Lincoln's BA Creative Advertising course. Andrew talks about how he stumbled upon his career (very common for copywriters) and how this branched into teaching.

Andrew recently produced a guide for teachers about copywriting which went viral on LinkedIn. And now he's gone and written a book - Copywriting is - for anyone who's interested in the art, craft and magic that is copywriting. Links to this, and all the books Andrew mentions, below.

SHOW NOTES

Find Andrew here:

Andrew on Twitter

Andrew on LinkedIn

University of Lincoln - Creative Advertising Course

BUY Andrew's book here: https://amzn.to/397n4Hy​

WATCH trailer

Other links

Egg Ad on UKTV

Other books mentioned:

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

​Read Me: 10 Lessons for Writing Great Copy by Roger Horberry & Gyles Lingwood

The Advertising Concept Book: Think Now, Design Later by Pete Barry

Zen and the Art of Writing by Ray Bradbury

​Prefer video? WATCH Creatives on Speed here: https://www.fasterideas.com/post/andrew-boulton-copywriter-lecturer

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