Tea is served. ☕✨

For the final cup of our Samsung series, we're going inside the brand with someone who has spent 13 years living its culture of innovation.

Mr. Stephen Okwara, Product Manager at Samsung Nigeria shares what keeps innovation at the heart of the brand and why Samsung's approach to innovation goes beyond simply adding new features.

From the head of marketing to the creators, and lifestyle voices who experience it every day, we've explored Samsung from every angle. 

With this episode, we get to the product itself.

Get cozy and take a sip.

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Tea is served. ☕✨

What does Samsung look like through the eyes of a lifestyle creator?

As a creator, a Nigerian woman, Mimi Onalaja explains why the right technology should ease your everyday routine. 

Creating a Lifestyle with Samsung is a conversation about building a lifestyle where creativity and productivity naturally coexist.

Get cozy and take a sip. ☕

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Tea is served. ☕✨

On this episode we're sharing tea with lifestyle creator ObisOra on authenticity, influence, and building a brand that truly reflects who you are.

For ObisOra, becoming a Samsung ambassador wasn't about discovering a new brand, it was about representing one she had already trusted for years.

She also highlights how Samsung's attention to consumer insight strengthens its connection with users.

Safe to say Obis Ora is a Samsung girlie and it’s fun to see. 

Get cozy and take a sip. ☕

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Tea is served. ☕✨

You've seen the launches. You've seen the campaigns. 

But have you ever wondered what it takes to market Samsung?

Recorded at Samsung Galaxy Unpacked, on this episode, Oge Maduagwu, seasoned marketing professional and Head of Marketing & Comms Samsung Electronics West Africa, takes us behind the brand to share the realities of the job, the biggest challenge, and the strategy behind keeping one of the world's biggest tech brands connected to millions of people.

It's insightful, refreshing, and a must-listen for anyone who loves marketing, branding, or great business conversations.

Get cozy, get a pen too and take a sip!

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Tea is served. ☕✨

On this episode, creator and tech enthusiast Kagan joins us for a conversation on creativity, productivity, and why the best innovations are the ones that fit seamlessly into the way people actually live and work.

Drawing from over a decade long experience in the tech industry and his journey into content creation, he shares his perspective on the Galaxy ZFold8 and why every great product should feel like it was designed with its user in mind.

It’s a packed conversation in the most “Kagan” way

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Tea is served. ☕✨

Real estate.
Samsung.

Two things you probably didn't expect to hear in the same conversation.

This week, Dr. Ned of NedComOaks shares why the biggest opportunities in business aren't always where everyone is looking.

Using Samsung's journey as an example, he unpacks innovation, entrepreneurship, the importance of research, and why understanding people will always beat simply selling products.

He also shares why he's remained a Samsung loyalist over the years and what he thinks the brand should do next.

This is beyond a conversation about phones.
It's insights on building businesses

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What makes someone the right face of a global brand?

At Samsung Galaxy Unpacked, Erica shares why she believes Big Brother amplified her career rather than created it and how years of building, growing and partnering with Samsung eventually led to becoming one of the brand's ambassadors.

A conversation about influence, consistency and staying relevant over time. 

Get cozy, take a sip and more.

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Tea is served. ☕✨

Unable to find clothes that truly fit her, she chose not to accept the industry's limitations. Instead, she built Sewasimilara, a fashion brand proving that style and inclusivity can exist in the same conversation.

In this episode, why representation matters beyond marketing, and how personal experiences can become the foundation of purpose-driven entrepreneurship.

This is a conversation that explores the world of fashion through the lens of a Gen Z fashion entrepreneur who is challenging the industry standards. 

Get cozy and take a sip.☕️🤎

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Tea is served! ✨☕️

Pastor Dimeji Matesun shares how his passion for serving people has shaped both his ministry and his leadership at Sapphire Virtual Networks.

In this episode, we explore Sapphire's decade-long partnership with Samsung, why collaboration with partners like Slot, Pointek has been key to expanding access to Samsung devices, and how the Trade-In Programme is making it easier for more Nigerians to upgrade to the latest Galaxy devices.

He also gives us an exclusive look at how a Samsung Trade-In with Sapphire works and reveals that an upcoming Sapphire app will soon automate the entire experience, making future upgrades even more seamless.

Get comfy, take a sip, and enjoy the conversation. ☕

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Every brand hopes for an Obi Cubana.

At Samsung Galaxy Unpacked, Obi Cubana reflects on a relationship with Samsung that spans more than a decade, sharing why becoming a Samsung Icon felt less like a new beginning and more like the continuation of a journey built on trust.

In this special episode of CreativiTea, we unpack authentic brand loyalty, long-term partnerships, and why the strongest endorsements are built through consistency long before they become official.

Get comfy, take a sip, and enjoy the conversation. ☕

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