Creativity and business have always been seen as stand alone subjects. However, we will agree that brands and businesses that have stood the test of time have differentiated themselves through the deployment of creative ideas or processes. In fact, the very act of differentiation can be termed as creativity in action! 

We will agree therefore that creativity sure plays an important role in driving the success of any business in today's highly competitive market. That's why our next episode will be delving into the topic: Creativity As A Business Tool. On our discussion panel, we have Ekeno Eyo (COO, Noah's Ark Communication) and Bolaji Alausa (ECD, Noah's Ark Communications). 

Do tune in and enjoy!