Creativity is not just for "creative people." In this episode of Ignite the Frame, we sit down with Andrew Masters to talk about how creativity can become a practical leadership tool for organizations, teams, and communities.

Andrew shares why leaders need to make space for experimentation, play, brainstorming, and even failure if they want to build cultures that can adapt to change. We also explore how creativity helps organizations stay relevant, engage their people, and move away from fear-based thinking toward a more open sense of possibility.

This conversation is for leaders, marketers, communicators, and teams who want to create work that feels more human, more responsive, and more connected to the people they serve.