<p>In this episode, we discuss the 3 P's of Consistency: Presence, Perception, and Performance. We then explore how creative approaches can be applied to each to stand out to new & past customers.</p>

In this episode, we discuss the 3 P's of Consistency: Presence, Perception, and Performance. We then explore how creative approaches can be applied to each to stand out to new & past customers.

<p>In this episode, we discuss the 3 P's of Consistency: Presence, Perception, and Performance. We then explore how creative approaches can be applied to each to stand out to new &amp; past customers.</p>

Creativity in Consistency: Building a Small Business Brand for the Complex Consumer

In this podcast, Kevin Barber explores lead gen marketing ideas with a big ol' focus on video storytelling and strategy techniques. As Creative Director of Vybrary, a video solutions studio for residential solar marketers, Kevin brings his experience working with some of the world's biggest brands, like Gatorade, Forbes, Mastercard, and Budweiser, to small business marketing. On the show, he discusses how small businesses can differentiate themselves through brand formation, psychology-driven digital marketing practices, and, when all is said and done, simply making people laugh.

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Creativity in Consistency: Building a Small Business Brand for the Complex Consumer

Creativity in Consistency: Building a Small Business Brand for the Complex Consumer