Ed Catmull's Creativity, Inc. is a memoir that explores the creative process of animation and the inner workings of Pixar. The book examines various aspects of Pixar's corporate culture including the importance of experimentation, collaboration, and a willingness to embrace failure. Catmull emphasizes the value of building a culture that protects and fosters innovation, and he draws on his own experience and insights gained throughout his career in computer animation, technology, and management to highlight key elements of a successful creative environment.