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In this episode, we will be joined by Dirk Sullivan, a tile contractor with a background in music and creativity. Dirk is the owner of the only NTCA 5 Star Contractor business in Oregon and has successfully built a business that focuses on delivering unique and creative tile designs to his clients.

Dirk will share his insights on how he is able to sell tile designs that are often perceived as commodities by many in the industry. He will discuss his approach to showcasing the value and creativity of his designs to clients, and how he differentiates himself in a competitive market.

Drawing on his experience as a touring musician, Dirk will also share the lessons he learned from his music career that have carried over into the tile industry. He will discuss how creativity, innovation, and a unique perspective can set a business apart and create value for clients.

Dirk will also share his thoughts on gaining confidence in pricing his work in a market that may not always fully appreciate the value of creative tile designs. He will discuss strategies for pricing, educating clients on the value of his work, and negotiating fair compensation for his expertise and creativity.

Join us as we delve into Dirk's experiences as a creative tile contractor, his insights on pricing, and the lessons he has learned from his music career that have helped him successfully capitalize on his creativity in the tile industry.

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