My guest this episode is Hanne Kristiansen — a people-obsessed corporate innovator; ex-Head of Innovation for Kellogg Europe (London, New York, Dublin.She is also the founder of Creative ID, a research-backed framework (with University of Sheffield, since 2008) that maps how creativity actually shows up at work.In this episode: Hanne reframes “rebellion” for big organizations, replacing noisy disruption with stealth reframing that gets traction. She introduces Creative ID and its five styles—Stimulating, Spotting, Sculpting, Selecting, Supporting—showing how generative and enabling creativity combine to move ideas from abstract to adopted. We unpack creative intelligence (preferences over personality), why this matters for burnout and performance, and how each style partners with AI without outsourcing human judgment.Find out more about Hanne here:https://www.wearecreativecreatures.com/And about Creative ID here:https://www.yourcreativeid.com/And find out more about me, David Chislett, here:https://davidchislett.com/