Everyone hated "Hey-Ya" by Outkast when it started testing in markets in 2003. But it went on to be a Grammy Award-winning song and one of the top singles of the year, if not decade. 

But it nearly died because it was slightly too different. Creativity can be a game of metaphorical inches. So we discuss how to make sure that what you're presenting to the world is the right amount of familiar and fresh.

Everyone hated "Hey-Ya" by Outkast when it started testing in markets in 2003. But it went on to be a Grammy Award-winning song and one of the top singles of the year, if not decade. But it nearly died because it was slightly too different. Creativity can be a game of metaphorical inches. So we discuss how to make sure that what you're presenting to the world is the right amount of familiar and fresh.

Everyone hated "Hey-Ya" by Outkast when it started testing in markets in 2003. But it went on to be a Grammy Award-winning song and one of the top singles of the year, if not decade.&nbsp;

But it nearly died because it was slightly too different. Creativity can be a game of metaphorical inches. So we discuss how to make sure that what you're presenting to the world is the right amount of familiar and fresh.

Creativity of First Impressions

Mick Thyer and Jason Joel discuss creative icons of the past and speak with present day guests who are willing to share the ups and downs of their creative pursuits. Holding firm in the belief that creativity comes from action, this weekly podcast has already inspired thousands to go out and create.

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Creativity of First Impressions

Creativity of First Impressions