Mike and Chaya sit down with Jay Goth, CEO of Burble Creativity Inc., to explore how his company is using immersive storytelling to spark imagination, reduce overstimulation, and create calming environments for neurodivergent children. Drawing from ancient storytelling traditions, Jay explains how Burble’s innovative storytelling tents combine sound, lighting, and creativity to encourage kids to connect and express themselves while feeling safe.

Jay also discusses his vision for making these tools accessible to families worldwide through crowdfunding and community-building efforts.

We Also Cover:

• How storytelling can promote self-expression among children on the autism spectrum.
• The role of sensory tools like sound and lighting in reducing anxiety and overstimulation.
• The concept of "minimally defined storytelling" and how it inspires creativity.
• Success stories from families who have used the storytelling tents.
• Jay’s advice for educators and caregivers working with neurodivergent children.
• How Burble Creativity plans to partner with schools and therapy centers.
• Crowdfunding strategies for launching innovative tools for autism support.
• The importance of balancing technology-free experiences with creative learning spaces.

Quotes:

• "You don't tell a complete story, you tell parts of a story, and you leave out pieces so that people can fill them in with their imagination."
• "In one case, a child went through the storytelling experience, went home, and slept through the night for the first time in his life."
• "For neurodivergent kids, their imagination can be so active, and it can be their primary way of communicating."

Jay Goth is a serial entrepreneur with extensive experience in energy, hospitality, and finance, having invested in and consulted with numerous startups. He is now dedicated to launching Burble, a mission-driven company focused on "Minimally Defined Immersive Storytelling" to provide an alternative to screen-driven entertainment for children and foster their imaginations. Goth has experienced both significant success, including taking a startup to nearly $500 million in revenue, and the challenges of failed ventures. He believes Burble has the potential to surpass his past accomplishments and positively impact millions of children, leading him to prioritize it above all other activities. Outside of his business endeavors, Goth enjoys skiing, golf, and watching his wife compete in performance horse jumping.

Connect with Jay:

• Burble Creativity: https://www.burblecreativity.com/
• LinkedIn: https://www.linkedin.com/in/jaygoth/

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As always, thanks for lending us your ears and keep igniting that spark!

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