Damian Dayton, filmmaker and creative strategist at Creatably, has launched over 100 campaigns for brands like Pillow Cube, Cold Case Ice Cream, and Kizzik — helping them scale from garage to national retail. In this episode, he shares what truly drives performance: clarity, humor, and strategic storytelling.

We explore the anatomy of a high-converting ad, the 5 D's of DTC success, and why being helpful beats being cool. Plus: how to use "debate bait," why tacos always win, and what founders should know before jumping into retail.

Whether you're building a brand, managing creative, or scaling into omni-channel, this episode offers practical insights with a dose of creative energy.

🎙️ Hosted by Jeremy Brockbank | Retail War Games Podcast