This week we wanted to discuss the concept of Creativity vs Commodity in Marketing. From Lana Del Rey for SKIMS, to Beyonce Superbowl, to the Hailey Bieber Rhode phone case-- so much of success is centered around being data driven. However, time and time again we see creativity and art is what really pushes the needle of internet culture.

There have been so many fascinating campaigns lately it felt like the perfect time to go through them all and analyze why they went viral.

NEXT WEEKS EPISODE: "The Coachella Effect"

YOUTUBE